Teams at Bobbie

Leads Bobbie’s new ventures innovation pipeline from consumer insight and concept development through commercialization, launch validation, and transition into the core business. Develops business cases, financial models, positioning, pricing, channel strategies, and go-to-market plans. Coordinates cross-functional teams, owns post-launch testing and performance reporting, and determines whether innovations should be iterated, scaled, or stopped. Builds repeatable innovation processes and external partnerships across product, research, marketing, operations, finance, regulatory, and supply chain.

Own Bobbie’s brand voice and messaging strategy across marketing and creative channels. Maintain the brand style guide, write and edit copy for video, paid media, email, packaging, platforms, and campaigns, and create high-volume video scripts. Collaborate with marketing, creative, product, leadership, and external partners to ensure clear, consistent, compelling messaging aligned with the company’s mission and values.

Owns Walmart and Target relationships, Mass channel P&L, forecasting, trade investment, joint business planning, category strategy, retail media, and retailer execution. Leads shared Shopper Marketing and Sales Operations teams while partnering with Supply Chain, Finance, Category Management, and Brand Management. Drives revenue, share growth, fill rates, promotional efficiency, launch execution, and retail sales strategy in a remote, scaling CPG organization.