Teams at Brightside Health

Lead full-stack growth engineering efforts to optimize top-of-funnel and intake workflows. Ship reliable, observable, and scalable features; connect technical investments to product and business metrics; build tooling and automation; integrate external partners; leverage data, A/B testing, and AI to reduce friction and improve conversions while ensuring privacy, compliance, and high-quality engineering practices.

Own member lifecycle to grow, engage, and retain patients. Design nurture and newsletter campaigns, optimize onboarding workflows, partner cross-functionally to reduce churn, improve engagement (check-ins, bookings, attendance), define KPIs, and analyze program impact to optimize member outcomes.

Lead end-to-end performance marketing on Meta for a new service line: strategy, campaign execution, optimization, reporting, and A/B/multivariate testing. Coordinate attribution, funnel and landing page optimization, vendor relationships, and apply analytics to scale efficient customer acquisition while leveraging AI/automation to streamline reporting and QA.