Teams at Cadent

Advise self-service clients on DSP capabilities, programmatic campaign strategy, optimization, measurement, and platform adoption. Lead client onboarding and training, analyze usage and campaign performance, recommend improvements, promote feature adoption, and support retention and revenue growth. Collaborate with Sales, Client Services, Product, and Partnerships to design solutions, communicate client feedback, and translate complex platform capabilities into practical best practices.

Leads revenue operations processes, analytics, planning, forecasting, reporting, and systems optimization. Partners with Sales and cross-functional leadership on territory design, quota allocation, pipeline health, productivity, and go-to-market initiatives. Develops dashboards and actionable insights, improves revenue workflows and data governance, optimizes CRM capabilities, and identifies automation and AI opportunities. Presents performance findings and recommendations to senior stakeholders while supporting scalable operating standards.

Leads programmatic sales strategy and activation across sales, product, revenue operations, and agency partners. Owns go-to-market execution, sales enablement, agency and holding-company accreditation, pipeline forecasting, quota attainment, and product feedback. Serves as the subject matter expert on SSPs, DSPs, programmatic deal structures, and agency verification processes while driving revenue growth and translating technical capabilities into actionable sales strategies.