Teams at Code and Theory

Lead technical direction and hands-on full-stack development for AI-native marketing platforms. Build React and Next.js applications, backend services, API integrations, infrastructure, and event-driven systems. Establish architecture, scalability, reliability, and code-quality standards; guide technical decisions; coordinate across Engineering, Product, and Design; mentor engineers; and evaluate emerging technologies and agentic frameworks.

Leads enterprise marketing transformation engagements from lifecycle diagnosis through implementation. Designs operating models, governance, AI-powered campaign and content workflows, and integrations across major marketing technology platforms. Advises CMOs, marketing operations, and data leaders; runs executive workshops; develops roadmaps, commercial strategies, enablement programs, and value metrics. Ships embedded solutions, trains teams, grows client accounts, and converts successful engagements into reusable methods and thought leadership.

Owns the operating model and executive leadership for an enterprise generative AI adoption program. Responsibilities include managing operating rhythms, executive communications, client relationships, contracts, budgets, KPIs, staffing, hiring partnerships, onboarding, team capacity, performance resolution, and process documentation across multiple engagements.