Teams at Constructor

Own strategy and execution of multi-channel demand gen campaigns to drive sales-qualified opportunities. Build 1:few account-based plays and 1:many nurtures (email, webinars, paid), manage audience segmentation and A/B tests, leverage HubSpot/6sense/Salesforce for targeting and reporting, and collaborate with Sales, Content, and Product Marketing to hit pipeline targets.

Manage full enterprise sales cycle for ecommerce SaaS: build relationships with decision makers, negotiate contracts and pricing, marshal engineering resources, close six-figure deals, shorten time-to-sale, and relay customer feedback to product.

Own strategic relationships for a book of enterprise ecommerce clients, drive renewals and upsells, surface risks, educate customers on product value and use cases, analyze ecommerce performance/A-B tests, and coordinate cross-functional initiatives to meet retention and growth targets.