Teams at Cresta

Own and scale product positioning, messaging, and go-to-market strategy across Travel & Hospitality, Telecommunications, and additional verticals. Build repeatable vertical marketing frameworks, buyer personas, industry narratives, thought-leadership content, launches, sales enablement, and customer stories. Partner cross-functionally with product, sales, solutions, and marketing to accelerate pipeline and revenue, using market analysis and win-loss insights to guide positioning and investment.

Build and lead Cresta’s East Coast SDR team, hiring and developing talent, creating outbound and inbound pipeline strategies, optimizing sales playbooks, driving quota attainment, tracking KPIs, and partnering with Marketing, RevOps, and Sales. The role is based in New York City with in-office work twice weekly.

Build pipeline through outbound prospecting and inbound qualification, create personalized outreach, coordinate with Sales and Marketing, analyze market research, prioritize target accounts, engage executives, generate meetings and qualified opportunities, and meet monthly quotas to drive revenue growth.