Teams at Deluxe

Analyze internal and external data to identify trends, build targeted datasets for omnichannel marketing campaigns, and provide product, customer, segment, and business-unit recommendations. Develop and implement statistical response, performance, and lookalike models using Python and R. Create KPIs from multiple data sources and collaborate with internal teams to support campaign performance and decision-making.

Develop and execute targeted, multichannel marketing campaigns for retail banking clients. Serve as a liaison among clients, agencies, vendors, and internal specialists; coordinate approvals and quality reviews; and create segment-tailored marketing materials. Responsibilities include creative briefs, concepting, copywriting, layouts, photography direction, proof approval, production specifications, data and print instructions, campaign schedules, presentations, and collateral inventory management.

Analyze data-driven marketing campaign performance by ingesting and sanitizing structured and semi-structured datasets, executing attribution and measurement processes, identifying campaign responders, and developing quantitative and qualitative analyses. Create reporting and visualization collateral using Excel, Power BI, Tableau, and similar tools, communicate insights, and collaborate with stakeholders to optimize marketing programs.