Senior Marketing Operations Manager
Greater NYC Area
5 days ago
Audit, optimize, and manage DigitalOcean’s marketing tech stack and systems.
Play a leading role in marketing strategy formulation and solving marketing challenges.
Uncover and unlock opportunities within the marketing database and strategy that will optimize our efforts to attract, onboard, and retain customers through scalable one-to-many communications.
Build a robust connection between Marketo and Salesforce to facilitate the transfer of leads to the Sales team and to bidirectionally share data between systems.
Drive a data strategy that is scalable, reliable, and enables the Marketing team to nurture successful customers, identify leads, and cross-sell products by providing specific and timely data.
Collect and analyze data to understand Marketing’s effects on lead and pipeline goals, influence marketing driven lead goals and strategy, and identify areas for improvement in email lead and pipeline reporting, tracking, and analysis.
Identify areas for process efficiency and improvement in marketing programs and campaigns.