Teams at Directive Consulting

Manage programmatic advertising campaigns across display, native, video, and audio channels. Develop media strategies, build and optimize campaigns in DSPs such as DV360 and The Trade Desk, integrate audience data, analyze performance, troubleshoot delivery issues, and produce actionable reports. Serve as a client-facing strategist by presenting campaign plans, results, and recommendations while coordinating with creative, analytics, and account teams.

Lead hands-on PR delivery and strategy for B2B clients: media relations, press releases, executive positioning, thought leadership, influencer/analyst programs, social integrations, measurement against KPIs, and cross-functional collaboration to drive measurable business outcomes.