Teams at Directive Consulting

Lead the development of Directive’s Lifecycle Marketing practice across B2B, SaaS, service, and complex eCommerce clients. Build lifecycle strategies, customer journeys, segmentation, automation, testing roadmaps, and measurement frameworks tied to revenue outcomes. Deliver hands-on client work across marketing platforms, lead senior stakeholder relationships, mentor marketers, and help shape service offerings. Participate in scoping, pitching, and expanding engagements while developing methodologies and operating effectively in ambiguous environments.

Lead a pod of up to eight paid social strategists for B2B clients, set goals and best practices, remove roadblocks, drive paid social strategy across LinkedIn/Meta/YouTube/Reddit, analyze performance with GA4/Excel, manage client relationships and retention, and meet department KPIs.

Client-facing paid social strategist responsible for building, executing, and optimizing LinkedIn and paid social campaigns for B2B mid-market and enterprise clients. Manage multiple accounts, create quarterly strategies and budgets, analyze performance via analytics tools, ensure accurate CRM lead routing, coordinate with vendors, drive upsells, and report results to clients and internal stakeholders.