Teams at Dolead

Manage and optimize paid media campaigns for the UK market across search, social, and native platforms. Own performance metrics including CPL, lead volume, lead quality, and ROI. Collaborate with account management, data, CRO, and UX teams; improve campaign structures, bidding, targeting, creatives, and landing flows; and deliver regular KPI reporting.

Freelance CRO Specialist responsible for scaling validated conversion concepts, identifying funnel opportunities, designing and launching A/B tests, analyzing conversion and lead-quality data, and documenting reusable experimentation learnings. The role coordinates with design, technology, and paid media teams while independently managing multiple experiments across clients, markets, and verticals.

Manage and optimize high-budget paid search acquisition campaigns (Google Ads, Bing) to drive lead volume, quality, revenue, and margin. Analyze performance, run structured experiments, scale successful tactics, collaborate across teams to improve the acquisition funnel, and continuously refine strategies for North American clients.