Elsa

At Elsa, we're building the first true IRL social network for insiders. We're gamifying guest lists at NYC's premier bars, restaurants, and clubs to create a platform around what matters in real life: where you are right now, where you're going tonight, and where you were last night. Founded by Sawyer Hall and David Litwak, owner of Maxwell Tribeca—an elite social club that has hosted everyone from Anna Wintour to Prince Harry—we're bringing years of IRL social experiments and insights to build something fundamentally new. We believe the next generation social network won't be about followers or algorithms, but about real-world social capital and what actually happens offline.