Teams at G2

The Senior Lifecycle Marketing Manager develops and executes marketing strategies for software buyers and vendors, focusing on engagement and retention through email marketing, data analysis, and cross-functional collaboration.

Own the strategy and roadmap for G2’s full Content portfolio, integrating content systems, AI-enabled workflows, advertising or activation products, distribution, measurement, and commercial capabilities. Build trustworthy, reusable content operations with rights, provenance, approvals, and human oversight. Lead portfolio consolidation, customer discovery, experimentation, cross-functional alignment, and metrics while preserving editorial independence and driving customer and business outcomes.

Maintain consolidated three-statement model across multiple entities, support monthly consolidation and expense planning, build financial and scenario models, perform variance and ad-hoc analysis, prepare MBR/Board/investor reporting, and support post-acquisition tracking and spend approvals.