Jobs at GEICO

Leads GEICO’s SEO, AEO, GEO, organic growth, and pre-application digital experience strategy across a multi-product portfolio. Oversees SEO, content, channel-to-site analytics, landing-page optimization, experimentation, attribution, dashboards, agency partnerships, and a hybrid team of leaders and practitioners. Partners with product, engineering, UX, data science, creative, compliance, and executive leadership to improve AI visibility, organic discovery, quote starts, CAC, LTV, and marketing efficiency.

Leads legal operations projects from planning through closure, managing schedules, risks, dependencies, governance, reporting, stakeholders, process improvements, technology implementations, change activities, and operational handoffs. Partners with legal, technology, and business teams to improve workflows, develop documentation, track metrics, and deliver strategic and operational initiatives.

Direct GEICO’s national media investment across TV, video, digital, and emerging channels. Develop media strategies and plans, manage budget allocation, lead upfront and platform negotiations, optimize investment using MMM and analytics, ensure governance and brand safety, champion AI experimentation, and oversee agency partnerships. Build and develop a high-performing media team while translating business goals and performance insights into actionable recommendations for senior leadership.

Leads GEICO Marketing’s talent transformation programs, including hiring standards, AI-enabled assessments, onboarding, mentorship, learning academies, engagement analysis, ERGs, events, internships, and change enablement. Partners cross-functionally with marketing and People Group leaders to build talent capabilities, strengthen culture, manage change portfolios, and support AI fluency. The role is hybrid with three in-office days weekly in New York City or Chicago.

Own day-to-day programming and publishing across GEICO’s social channels, serving as the final content checkpoint and social newsroom director. Manage tagging, collaboration mechanics, talent and IP usage rights, compliance tracking, real-time trend monitoring, and content sourcing from creators, agencies, UGC, AI, and internal teams. Coordinate with Legal, Creative, Media, Analytics, and Partnerships while maintaining publishing and rights trackers and resolving scheduling or compliance issues.

Leads GEICO’s Talent and Learning Technology team, overseeing Workday configuration, business process design, testing, deployment, roadmaps, capacity planning, risk management, reporting, and support transition. Manages team performance and development while partnering with People Group stakeholders to prioritize work, standardize processes, maintain compliance, and deliver HR technology improvements.

Leads the Talent Acquisition Technology team, overseeing Workday configuration, process design, testing, deployment, reporting, and support transitions. Manages the TA technology roadmap, capacity planning, risks, dependencies, deliverables, and senior-leader communications. Coaches and develops HR technology engineers while partnering with business stakeholders to define requirements, prioritize work, standardize processes, maintain compliance, and improve talent acquisition and onboarding operations.

Design and produce GEICO brand assets across print and digital channels, including paid social, display, DOOH, presentations, templates, and print-ready files. Collaborate with copywriters and creative leaders, apply brand standards and feedback, manage multiple assignments, review proofs, and maintain project status. The role also involves image and illustration manipulation, simple animation, emerging creative technology, and AI tools.

Leads GEICO’s brand, creative, and content strategy across broadcast, social, digital, and experiential channels. Manages creative teams, agency partners, production budgets, operating processes, KPIs, testing frameworks, and optimization efforts. Partners with Strategy, Product, Media, and Analytics teams to connect creative performance with business outcomes, strengthen brand health, and drive customer acquisition and retention.

Leads the strategy, team development, and execution of GEICO’s performance marketing analytics function. Builds measurement frameworks, incrementality testing, anomaly detection, and marketing-spend optimization across search, SEO/AEO, programmatic, social, email, and direct mail. Partners with executives to translate analytics into decisions, establishes governance and quality standards, and applies AI and LLM-assisted workflows to improve insight generation and team effectiveness. Recruits and develops managers and channel specialists while aligning with broader data science, engineering, and business intelligence teams.

Leads retention analytics strategy for marketing, including causal measurement, holdout and test-control design, forecasting, scorecards, segmentation, business cases, and churn insights. Partners with senior marketing, Data Science, Business Intelligence, and Data Operations stakeholders to improve retention decisions. Builds automated reporting, establishes metric and quality standards, evaluates data and tools, and presents executive-ready recommendations. Requires hands-on analysis in renewal or subscription businesses and strong SQL, BI, and Python or R skills.

Own analytics for GEICO’s aggregator, vertical search, marketplace, and lead-generation partners. Build scorecards, analyze quote-to-purchase funnels, measure incrementality, evaluate bidding and partner economics, monitor data integrity, and recommend investment and negotiation strategies. Partner with marketing, finance, business intelligence, and external partners to automate reporting, improve tracking, forecast performance, and influence senior leadership decisions.

Owns paid search measurement and analytics across Google, Microsoft, and emerging platforms. Responsibilities include incrementality testing, attribution reconciliation, anomaly detection, bidding and budget optimization, forecasting, pacing, reporting automation, and performance recommendations. Partners with marketing, finance, business intelligence, agencies, and senior leadership to establish measurement standards and guide investment decisions.

Own GEICO’s paid social strategy and execution across Meta, TikTok, Snapchat, Pinterest, and emerging channels. Lead in-house and agency teams, manage substantial budgets, build an influencer program, oversee creative testing, optimize toward quotes and binds, and establish incrementality and conversion-lift measurement. Partner with marketing, creative, analytics, data science, technology, legal, and executive leadership to improve performance, privacy compliance, and investment decisions across GEICO’s multi-product portfolio.

Owns paid search strategy, execution, budget allocation, optimization, testing, measurement, and AI adoption for GEICO’s MOAT and Specialty insurance lines. Leads in-house practitioners and agency partners, manages Google and Microsoft search programs, and partners with product, underwriting, analytics, data science, UX, creative, and compliance teams. The role focuses on quote volume, conversion quality, customer acquisition cost, attribution, incrementality, cross-sell, and executive performance reporting.

Leads GEICO’s local media strategy, planning, buying, negotiations, budget allocation, agency direction, market-level measurement, and optimization across offline and digital channels. The role develops audience strategies, evaluates performance and ROI, manages local media partnerships, supports governance and brand safety, runs AI experiments, and collaborates with marketing analytics and integrated marketing teams. It also develops internal talent and modernizes GEICO’s local media practice.

Analyzes the end-to-end digital marketing funnel from ad click through application completion, identifying conversion issues and traffic-quality gaps. Partners with Analytics, Engineering, Creative, SEO, and channel owners on experimentation, landing-page optimization, measurement improvements, and CMS content updates. Uses Power BI, SQL, Snowflake, or Python to develop insights and communicate executive-ready recommendations that improve digital conversion performance.

Owns brand and go-to-market strategy for GEICO’s specialty insurance lines, including data-driven marketing decisions, advertising across paid, owned, and earned media, consumer research, agency partnerships, business planning, and customer journeys. Leads marketing staff, manages the specialty marketing budget, develops briefs, oversees brand cohesion, and drives acquisition and retention through cross-functional collaboration.

Own GEICO’s local media strategy, planning, buying, budget allocation, partner negotiations, and performance optimization across markets and offline and digital channels. Lead agency teams, develop audience and targeting strategies, establish market-level KPIs, apply measurement and modeling insights, and identify innovative media and AI opportunities. The role requires extensive hands-on local media experience, strong analytical and negotiation skills, and the ability to connect investment decisions with customer acquisition and retention.

Develop and maintain scalable data pipelines, models, datasets, reports, and dashboards for operational reporting. Use dbt, Airflow, Azure Data Factory, SQL, Power BI, and related technologies to build, optimize, test, migrate, and support data delivery solutions. Collaborate with technical and business stakeholders, conduct root cause analysis, automate maintenance, contribute to development standards, and mentor junior engineers. The role requires P&C insurance experience and hybrid work three days per week at a specified office location.