Teams at GEICO

Leads GEICO’s SEO, AEO, GEO, organic growth, and pre-application digital experience strategy across a multi-product portfolio. Oversees SEO, content, channel-to-site analytics, landing-page optimization, experimentation, attribution, dashboards, agency partnerships, and a hybrid team of leaders and practitioners. Partners with product, engineering, UX, data science, creative, compliance, and executive leadership to improve AI visibility, organic discovery, quote starts, CAC, LTV, and marketing efficiency.

Leads legal operations projects from planning through closure, managing schedules, risks, dependencies, governance, reporting, stakeholders, process improvements, technology implementations, change activities, and operational handoffs. Partners with legal, technology, and business teams to improve workflows, develop documentation, track metrics, and deliver strategic and operational initiatives.

Direct GEICO’s national media investment across TV, video, digital, and emerging channels. Develop media strategies and plans, manage budget allocation, lead upfront and platform negotiations, optimize investment using MMM and analytics, ensure governance and brand safety, champion AI experimentation, and oversee agency partnerships. Build and develop a high-performing media team while translating business goals and performance insights into actionable recommendations for senior leadership.