Teams at GeistM

Lead performance marketing strategy, execution, optimization, and scaling across multiple client accounts, primarily through Meta Ads and other paid channels. Manage budgets, testing, targeting, pacing, attribution, and growth performance against CPA and ROAS goals. Serve as the primary client contact, lead performance discussions, identify expansion opportunities, and coach junior marketers. Partner with Creative and Content teams to translate campaign insights into full-funnel testing and optimization plans.

Leads GeistM’s performance creative function while remaining hands-on in concept development, short-form video, UGC, static ads, creator campaigns, testing, and iteration. Manages and coaches the creative team, builds creator networks and scalable production workflows, analyzes performance data, presents strategies to clients, and connects creative decisions to campaign growth, retention, and new business.

Create and edit paid-social assets, short-form video, and UGC content for Meta, TikTok, and other channels. Film on camera, write scripts, plan simple shoots, repurpose footage, and produce creative variations for testing. Source and coordinate external creators, manage content pipelines, apply brand and legal guidelines, organize assets, and collaborate with Creative and Growth teams to improve performance-driven campaigns.