Teams at GeistM

Lead the creative function for paid social campaigns across assigned clients, developing concepts, scripts, static and short-form video assets, UGC, and creator-led content. Analyze performance data to guide testing and iteration, manage creators and production pipelines, mentor creative teams, present recommendations to clients, and improve creative processes. Support account growth, pitches, case studies, and the expansion of the company’s performance marketing creative capabilities.

Develops performance-driven creative concepts for paid social and native advertising campaigns. Analyzes ad performance to improve messaging, hooks, scripts, briefs, and visual approaches. Produces and edits short-form video, UGC, photography, voiceovers, demonstrations, and static graphics; manages creators and revisions; maintains creative testing backlogs; and explores AI-enabled production workflows while managing projects from concept through delivery.

Lead and scale performance marketing across paid channels, own full-funnel growth strategy and execution, optimize campaigns and budgets for ROI, set revenue-linked KPIs, run testing programs, partner with analytics and cross-functional teams, and manage and develop a high-performing growth marketing team.