Teams at GroundTruth

Own paid channels and nurture programs to generate qualified leads and new users. Plan and execute B2B and SMB paid campaigns across search, social, and display; manage agencies and vendors; design nurture/email journeys; report on pipeline, CAC, ROAS and channel efficiency; partner with Sales on lead quality; develop creative messaging and run A/B tests.

The Associate Partner Manager supports Partner Managers in revenue generation and technical support, assisting with RFPs, campaign analytics, and client communications in a digital advertising context.

Manage pre- and post-sale account operations for advertising clients: build strategic account plans, analyze campaign data, deliver insights and reports, drive upsell opportunities, maintain client relationships, and support Account Executives to meet client KPIs.