HERE Technologies
HERE Technologies Innovation & Technology Culture
Frequently Asked Questions
HERE Technologies is highly innovation-focused, with its strategy, products, and culture all centered on building new location technologies for automotive, logistics, mobility, and sustainability.
- Innovation built into the business: HERE positions itself as the world’s leading mapping company and says it delivers a unified live map designed for every moving vehicle. Its work goes beyond traditional mapping into areas such as software-defined vehicles, ADAS, responsible AI, EV infrastructure, and digital cockpit experiences. Innovation is not treated as a side initiative but as a core part of how the company competes and grows.
- Proof in products and partnerships: HERE’s recent work shows innovation in practice. The company partnered with Omdia to create an industry-neutral software-defined vehicle maturity framework, and it developed a cloud-based SDV Accelerator with AWS to give automakers practical guidance, code, and vehicle-specific architecture. The Sustainability Report also highlights innovation through products and partnerships with GreenRoad, Kovix, Genesys, HARMAN, and the EV Index with SBD Automotive. These examples connect innovation to safety, sustainability, routing efficiency, and customer experience.
- Innovation culture and capability-building: HERE’s culture explicitly encourages employees to “Chart new frontiers,” “Channel curiosity,” and “Rise to the challenge.” Leadership development programs such as IMPACT and HERE Leadership Pathway also reinforce cross-functional thinking, adaptability, and broader business perspective, which help support innovation from inside the organization.
Bottom line: HERE Technologies is highly innovative both in what it builds and in how it works. Its innovation profile is strongest in connected and software-defined vehicles, mapping and location intelligence, responsible AI, and sustainability-focused solutions.
HERE Technologies's Candidate Tradeoffs
If you’re weighing whether HERE Technologies is the right fit, these are the core tradeoffs to consider.
- HERE Technologies emphasizes customer-driven innovation that delivers meaningful, real-world impact and measurable value, while exploratory initiatives are more selectively prioritized.
HERE Technologies Employee Perspectives
Describe a project you’re especially eager to tackle in the new year.
As a senior engineering manager, I am responsible for HERE WeGo engineering: HERE WeGo mobile apps, the HERE WeGo website and our app back-end services. A constant challenge when working on complex software is quality assurance. Automated tests help to ensure things keep working. We have many different kinds of automated tests: unit tests, component tests and end-to-end tests. This year, WeGo and the HERE SDK QA teams have automated a large portion of our smoke and regression test suite that our QA team used to execute manually.
What technologies and/or practices is your team leveraging to tackle this project?
HERE WeGo is mostly written in Flutter with some native code for Android and iOS. Most of our tests are written in Flutter as well using our own custom framework using flutter_driver. These tests are maintained by the app developers. End-to-end tests are maintained by the QA team instead and are written in Appium. Appium is the industry standard for mobile end-to-end testing, so it is easy to pick up and integrate with other tools like Cucumber. Our test engineers further use GitHub Copilot to speed up test development and integration with other systems.
How does this project tie into larger company goals?
We see HERE WeGo as a guardian of the quality of the HERE tech stack. Our testing ensures quality not just for HERE WeGo itself but also our enablers and services — HERE SDK, HERE location services, offline maps and more. Of course, all teams do their own testing as well, but we put it all together in a real-world consumer application. This gives us an end-to-end view on all our products. With our end-to-end test suite, we can provide early feedback to our enablers and find defects much earlier, which in turn prevents shipping these defects to our customers.
How Wickert’s Team is Enhancing End-to-End Testing
- “Now that we’ve laid the groundwork, I am super excited to bring our end-to-end testing to the next level.
- “More visual tests: Ensure the expected map features and overlay UI are correctly rendered.
- “Better integration into team processes: End-to-end tests give early feedback, but handling failed tests is still very manual. A QA engineer looks at the failure, manually reproduces and creates tickets and more. Much of the work can and should be automated.”
- “Explore how AI can help with the above: We already use GitHub Copilot to support test case development. We already employ OpenCV for visual testing, but we only scratched the surface.”

HERE Technologies has built a robust ecosystem of partners to help speed up the development of software-defined vehicles. This includes our new cloud-based SDV Accelerator, developed in collaboration with AWS, which provides automakers with practical guidance, ready-to-use code and a comprehensive software architecture tailored specifically for vehicles.
"The perfect software-defined vehicle would be invisible. The car would simply remain a car, functioning so seamlessly that drivers would only experience the improved safety, comfort and convenience."
What People Are Saying About HERE Technologies
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Innovation Leadership: Independent analyst indices consistently place the company at or near the top for overall platform effectiveness, citing strengths in AI, platform depth, and partnerships. Repeated #1 rankings and multi‑year leadership signal durable momentum rather than one‑off wins.
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Process Innovation: AI/ML‑driven, automated mapmaking with AWS ingests massive probe and sensor data to keep maps “live,” shrinking detection‑to‑update cycles. Scalable automation and unified architectures are presented as core enablers for fresher, safety‑grade content.
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Emerging Technology Adoption: An AI‑powered SDV portfolio, live map intelligence, and conversational navigation with Amazon demonstrate rapid uptake of LLMs, generative AI, and e‑horizon planning. Partnerships with Maxar and Qualcomm further extend advanced sensing, simulation, and in‑vehicle capabilities.
































