Teams at Housecall Pro

Owns go-to-market strategy for free trials, onboarding, and product activation. Develops product messaging, manages in-product experiments, guides feature adoption, and leads change communications. Partners with Product, Lifecycle Marketing, and Growth teams to improve customer journeys. Analyzes funnels, cohorts, and customer behavior; conducts research; and uses insights to increase activation, adoption, and business growth.

Conduct consultative full-cycle sales for home service professionals, from initial engagement and demos through closing and account management. Build trusted customer relationships, increase product adoption and recurring revenue, adapt to product developments, collaborate cross-functionally, maintain call and demo activity metrics, and use customer-focused communication and problem-solving to drive successful sales outcomes.

Leads Housecall Pro’s Payments and Embedded Fintech business, owning GMV, revenue, adoption, portfolio strategy, partnerships, financial performance, and growth initiatives. Oversees card, ACH, check, consumer financing, BNPL, and business financing products. Drives product-led and sales-led go-to-market efforts, experimentation, pricing, AI-enabled workflows, risk management, and cross-functional execution. Builds and mentors a high-performing team while managing fintech partnerships and scaling profitable customer value.