HowGood Benefits Overview

Prospect into food, CPG, retail, foodservice, and ingredient-supplier accounts through cold calls, email, and messaging. Research accounts, identify buyers, qualify meetings, maintain CRM accuracy, use AI tools for personalization, track outreach performance, and hand qualified opportunities to Account Executives. The role also develops SDR playbooks, follows up with SupplierConnect users, identifies buying signals, and reports messaging and conversion results.