Insomnia Cookies Benefits Overview

Operate as the marketing organizations operational backbone: own Asana, manage integrated campaign calendars, run project plans and team syncs, coordinate agencies and cross-functional partners, track budgets and vendor contracts, build campaign dashboards, and run post-mortems to ensure timely, on-budget campaign delivery.

Lead product strategy, roadmap, and execution for guest-facing digital ordering, loyalty, mobile, delivery integrations, and internal store tools. Partner with engineering, marketing, and operations, champion AI/ML use cases, run experimentation, hire and mentor product managers, and gather guest and Crew insights to drive metrics like engagement, conversion, retention, and order frequency.

Lead and build Insomnia Cookies' end-to-end product innovation function: design a stage-gate process, own the innovation pipeline and P&L, drive cross-functional execution from concept to national launch across cookies, beverages, ice cream and adjacent categories, form strategic partnerships, manage packaging/equipment readiness, and lead a lean team using consumer insight, food science, and operational rigor.