Teams at IPG Mediabrands

Lead data strategy, governance, and BI for marketing/media campaigns. Coordinate cross-functional teams, ensure data quality and harmonization, manage projects and campaign oversight, drive automation and mentor staff to optimize reporting and performance.

Lead media strategy and execution for client accounts: translate objectives into measurable media plans and KPIs, manage multi-channel campaigns and budgets, coordinate cross-functional teams and partners, ensure measurement and optimization, and mentor/manage media team members.

Lead data strategy, governance, and BI for marketing and media campaigns. Liaise across digital, analytics, and offshore teams; manage projects, ensure data quality, harmonize datasets, automate processes, and mentor team members to improve campaign tracking and reporting.