Teams at Jackpocket

Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions. Collaborate with Growth, Product, Content, Media, Brand, Partnerships, and Creative teams to align campaigns with business goals. Analyze customer insights and campaign performance, create marketing briefs, define KPIs, coordinate stakeholders, optimize workflows, and identify opportunities to improve engagement and growth.

Leads employer-brand content strategy and creative direction across social media, paid media, careers websites, email, video, graphics, and editorial campaigns. Manages and develops a content team, owns editorial planning and prioritization, partners cross-functionally, and uses performance data, recruiting outcomes, AI, and search trends to improve content effectiveness globally.

Lead the architecture and evolution of DraftKings’ machine learning platform, including real-time data pipelines, lakehouse governance, distributed data systems, and scalable model-serving infrastructure. Establish engineering standards, guide complex initiatives, improve reliability and cloud cost efficiency, and partner across engineering and data teams. The role also includes mentoring engineers, managing production operations, and developing AI-assisted automation tools.