Teams at Jackpocket

Leads influencer marketing strategy and execution for iGaming and Lottery businesses. Owns full-funnel creator campaigns from partner selection through activation, measurement, and analysis. Manages budgets, evaluates performance, develops recommendations, identifies emerging creators and trends, and improves campaign workflows through process enhancements, automation, and emerging technologies. Collaborates with Marketing, Creative, Analytics, Legal, Compliance, and external agencies to deliver measurable growth.

Own the strategy for leadership effectiveness by designing scalable leadership development experiences, AI-enabled coaching tools, simulations, manager enablement, and personalized leadership support. Partner with senior leaders, HR, and business teams to align leadership development with company priorities, strengthen organizational health, improve manager effectiveness, and translate leadership expectations into practical behaviors and measurable business outcomes.

Build predictive customer behavior models, analyze retention and gameplay trends, and translate insights into marketing and revenue strategies. Create automated analyses, tools, and dashboards to measure customer performance. Partner with Marketing, Finance, Data Science, and Data Engineering teams while using SQL, Snowflake, Databricks, Airflow, and related analytics tools.