Teams at LastPass

Own the B2B customer tier-upgrade motion from Teams to BusinessMax through targeted, multi-channel ABM campaigns. Manage named-account targeting, buying-team coverage, database segmentation, content gaps, and coordination with Sales, Field Marketing, Events, Analytics, and Marketing Operations. Adapt campaigns across geographies and regulatory environments, measure tier-upgrade pipeline and conversion KPIs, and use analytics and AI tools to refine account selection, messaging, and campaign performance.

Own web growth product strategy for LastPass.com by increasing organic acquisition, improving conversion, running experiments, enhancing site performance, and using analytics to measure business impact. Partner with engineering, web analytics, product marketing, and eCommerce teams to prioritize website improvements, ensure accurate tracking, and communicate growth results to stakeholders.

Own product positioning, messaging, and go-to-market strategy for LastPass products. Lead product launches, develop sales enablement materials, conduct customer and market research, create content with Brand and Creative, and use performance data to improve marketing strategy and demonstrate pipeline impact. Partner cross-functionally with Product, Sales, Brand, Creative, and Business Operations in a remote-first B2B SaaS environment.