Teams at LVMH

Own digital and social design projects from concept through final execution. Develop distinctive visual concepts, digital assets, e-commerce experiences, email, campaigns, and still and motion social content. Collaborate with Creative, Marketing, Digital, Social, Global Design, and external partners; support photoshoots and art direction; present concepts; maintain brand consistency; and manage multiple deadlines while exploring emerging design tools and trends.

Leads US omnichannel CRM campaigns across email, SMS, and clienteling. Owns campaign planning, audience segmentation, personalization, workflow configuration, deployment, monitoring, troubleshooting, reporting, and optimization. Partners with Digital, E-commerce, Retail, IT, Analytics, Customer Care, and global CRM teams to execute lifecycle, loyalty, event, and marketing communications. Analyzes campaign performance, manages A/B testing, maintains dashboards, and reports recommendations to leadership.

Manages Fresh’s email and SMS marketing strategy, campaign execution, calendars, workflows, testing, reporting, and optimization. Partners with global marketing, eCommerce, creative, analytics, technology, and agency teams to drive revenue, acquisition, retention, engagement, and conversion. Oversees performance analysis, forecasting, budgets, customer segmentation, personalization, and marketing technology tools while improving operational efficiency and customer lifecycle initiatives.