Teams at National University

Senior individual contributor driving optimization, experimentation, and QA for digital product experiences across the prospective student journey. Leads journey intelligence, personalization, analytics/KPI tracking, and competitive audits. Partners cross-functionally with Product, Engineering, Marketing/CRM, and Design to translate insights into prioritized improvements, pilots, and measurable outcomes.

The Anthology System Analyst deploys software using the Anthology SIS, ensures system integration, manages vendor relationships, and develops business applications while maintaining documentation and workflows.

Lead end-to-end digital analytics across websites, products, and campaigns: implement and govern event and conversion tracking, ensure data integrity, build dashboards, connect campaign and CRM data to full-funnel outcomes, generate actionable insights, and support AI-enabled reporting and experimentation to improve conversion and user experience.