Teams at Optro

Lead strategic initiatives across international market expansion and FedRAMP Moderate authorization. Develop global GTM and operational playbooks, coordinate cross-functional teams, track regional performance, manage 3PAO assessment workstreams, align authorization milestones with public-sector GTM strategy, and provide executive updates. The role requires strong synthesis, project management, stakeholder influence, and experience delivering complex initiatives in technology or B2B SaaS environments.

Own go-to-market planning and sales analytics, including ARR and pipeline targets, quota setting, territory design, capacity modeling, dashboards, KPI reporting, and forecasting. Partner with GTM and Finance leaders to convert complex data into strategic recommendations, improve data quality and automation, and build scalable AI-enabled tools. Mentor analysts and establish analytical rigor across the team.

Lead end-to-end B2B SaaS demand generation strategy and integrated campaigns across paid media, content, email, webinars, events, direct mail, and sales development. Own pipeline generation, campaign performance, attribution, ROI, forecasting, segmentation, personalization, and optimization. Partner with Product Marketing, Sales, Marketing Operations, and other GTM teams, present insights to leadership, mentor junior marketers, and scale effective programs.