Teams at @Orchard

Manages relationships with label teams and coordinates artist and music campaigns across departments. Responsibilities include tracking budgets and deliverables, communicating campaign progress, supporting execution, analyzing performance data, optimizing catalogs, setting goals, resolving issues, and preparing performance reports. The role requires strong organization, project management, communication, analytical ability, and familiarity with release management and project management software.

Leads first-party fan data acquisition through email and SMS campaigns for artists and labels. Owns campaign strategy, execution, landing pages, testing, reporting, audience segmentation, and optimization across paid, organic, and partner channels. Connects acquisition to CRM, e-commerce, merchandise sales, engagement, and retention. Advises internal teams and partners, evaluates marketing technologies, ensures privacy compliance, and develops scalable audience-growth frameworks.

Leads the global catalog division’s strategy, operating model, revenue growth, and P&L performance. Builds catalog roadmaps, integrates priorities across territories and commercial teams, develops multi-channel growth strategies, and partners with labels, commerce leaders, DSPs, and other platforms. Uses analytics, automation, and predictive modeling to optimize repertoire performance. Oversees cultural lifecycle campaigns, identifies market opportunities, and leads a specialized team focused on maximizing catalog impact and global commercial growth.