Teams at Palm Bay International

Lead development and execution of trade and consumer marketing strategies for wine portfolio to drive distribution, visibility, and sell-through across retail and on‑premise channels. Manage budgets, channel analysis (Nielsen, VIP/KARMA, distributor data), trade programs, chain account marketing, trade events, and 1-2 direct reports while partnering with Sales, Brand, Finance, and Operations.

Manage and execute the national incentive calendar, commercialization of product innovations, and annual planning. Coordinate timelines, templates, distributor registrations, and cross-functional deliverables between sales, marketing, finance, and BI to ensure timely execution and enable sales with marketing materials.

Serve as embedded BI lead for a divisional sales book, delivering actionable insights from syndicated and commercial data, leading opportunity analysis, training field teams, supporting Power BI reporting, and translating complex data into executive presentations to drive sales performance and planning.