PeerLogix

PeerLogix is a streaming viewership data and household identity graph company founded in 2014 and based in New York. PeerLogix collects streaming consumption, reported viewing and watchlist interest from opted-in users of authorized media-center, media-player and TV/movie tracking applications. Media-center and media-player apps let people find and stream movies and TV shows across devices. Tracking apps let viewers log what they watch and save titles to watchlists. Viewing signals power measurement, content intelligence, recommendation products and investment research. PeerLogix’s proprietary household identity graph connects devices and households for cross-device advertising, combining PeerLogix-owned signals, publisher inputs and licensed identity linkages. Studios, streaming services, advertisers and institutional investors use PeerLogix to understand viewing demand, plan content investments and reach streaming audiences. Products include PLX Streaming MCP, licensed viewing data and streaming audiences. The retained viewing dataset includes 1B+ commercially available observations associated with 70M+ households and more than 10 years of viewing history. Data sources and methodology: https://peerlogix.com/methodology/ Company history: https://peerlogix.com/company/partnerships/