Teams at PMG

Lead integrated media strategy for complex accounts, with primary ownership of programmatic, CTV, OTT, video, YouTube, and brand media. Advise senior clients on investment, audience activation, measurement, attribution, testing, and emerging media capabilities. Develop localized strategies, evaluate platforms and partners, establish scalable operating models, and mentor media teams. Apply first-, second-, and third-party data, AI, automation, and PMG technology to improve media effectiveness and strategic decision-making.

Leads analytics request management and client delivery, develops SQL- and visualization-based solutions, builds media performance reporting, and designs marketing measurement strategies. Collaborates with media, strategy, data science, and engineering teams to connect campaign performance with business KPIs. Mentors analytics professionals, improves data quality and workflows, troubleshoots solutions, and advances measurement practices through attribution, experimentation, predictive insights, and emerging AI-driven approaches.

Leads influencer and branded content strategy across client accounts, overseeing creator programs from planning through execution, optimization, measurement, and reporting. Manages and develops team members, builds relationships with creators and industry partners, establishes scalable processes, guides negotiations and compliance, and provides senior-level client recommendations. Identifies emerging trends and platforms to create innovative, measurable programs aligned with business objectives and broader marketing campaigns.