Teams at PMG

Leads complex paid search programs, optimizing campaigns, keywords, targeting, budgets, creative, and performance across Google Ads, Microsoft Ads, and Bing Ads. Manages and mentors SEM professionals, develops cross-channel recommendations, drives adoption of PMG’s Alli platform, leads search training, and creates client-specific strategies to improve revenue and ROI.

Leads product strategy, roadmap development, and lifecycle management for PMG’s Alli Creative Insights and Marketplace platforms. Drives AI- and data science-powered marketing capabilities, oversees cross-functional product initiatives, manages strategic partnerships, and aligns engineering, media, creative, sales, marketing, and customer stakeholders. The role also guides user research, UX innovation, experimentation, go-to-market execution, product adoption, and executive decision-making.

Manage paid search strategy, campaign execution, optimization, budgets, reporting, and client relationships. Analyze performance data to generate actionable recommendations, coordinate SEM with broader marketing channels, drive adoption of PMG’s Alli platform, monitor industry trends, and lead testing initiatives. Mentor and manage team members while ensuring campaigns meet client goals and deliver measurable business results.