Teams at Relay Financial

Lead activation for new business customers from first login to funded, habitual use. Own activation metrics, run experiments, build lifecycle infrastructure, reduce friction from KYC/risk, drive adoption of core products, and coordinate cross-functional partners to improve time-to-first-deposit and 90-day product adoption.

Own and build Relay’s end-to-end fintech compliance program covering AML, sanctions, KYB/CDD, regulatory change, monitoring, testing, investigations, and sponsor-bank relationships. Establish evidence-driven controls, automate operations with AI, support product launches, manage exams and audits, report to leadership and the board, and hire and develop the compliance team.

Lead and scale Relay's influencer marketing end-to-end: strategy, team management, high-value creator relationships, creative direction, measurement and budget ownership across paid, organic, UGC, and ambassador models.