Teams at Relay Financial

Leads Relay’s multi-channel paid media portfolio, including search, social, affiliate, CTV, television, and direct mail, with a $2–3 million monthly budget. Manages and develops the performance marketing team, owns attribution and measurement infrastructure, drives experimentation, oversees affiliate partnerships, and partners with Finance on budget modeling and forecasting. The role requires strong expertise in performance marketing, incrementality, media mix modeling, PLG and sales-assisted funnels, and translating channel data into executive-level business decisions.

Lead a major fintech product area end-to-end, from vision and roadmap through launch, iteration, and scaling. Own KPIs and customer outcomes, use data and basic SQL for decisions, and partner with engineering, design, risk, operations, sales, marketing, and customer experience. Build banking, payments, accounting, payroll, risk, or AI-enabled products that help small businesses manage cash flow and finances.

Lead activation for new business customers from first login to funded, habitual use. Own activation metrics, run experiments, build lifecycle infrastructure, reduce friction from KYC/risk, drive adoption of core products, and coordinate cross-functional partners to improve time-to-first-deposit and 90-day product adoption.