Jobs at Risepoint

Develop and maintain brand positioning, voice, messaging, and brand kits for a portfolio of university partners. Translate marketing briefs into creative briefs for paid social, email, SMS, and other campaigns; collaborate with SEO, paid media, lifecycle, research, and agency teams; present campaign kickoffs; review results; and apply insights to future work. Serve as a lead-level resource on complex positioning and messaging challenges while using AI tools to scale research and content development.

Leads media innovation and experimentation to improve acquisition economics, lead quality, enrollment, and partner outcomes. Develops new advertising models, evaluates media suppliers, oversees affiliate strategy, monitors marketplace and technology developments, and scales successful tests through playbooks, measurement frameworks, and operating models. Builds organizational capability in AI, automation, media intelligence, and emerging channels while educating stakeholders and discontinuing underperforming initiatives.

Leads partner brand strategy across a portfolio of 100+ university partners. Establishes positioning, messaging, brand kits, creative brief standards, AEO guidelines, and scalable workflows. Manages and coaches Brand Strategists, prioritizes resources, leads complex initiatives, and aligns Integrated Marketing, Content, SEO/AEO, Paid Media, Lifecycle, Digital Experience, research, and external agency teams. Uses student insights, competitive research, performance data, and AI tools to strengthen partner brands and improve their visibility in AI search.

Analyzes paid media performance across the full funnel, connecting spend and platform metrics to applications, enrollment, student lifetime value, and ROAS. Builds attribution frameworks, Databricks data pipelines, Power BI dashboards, semantic models, and advanced DAX reporting. Supports marketing mix modeling, experimentation, web analytics data quality, forecasting, governance, and workflow automation. Translates complex analytics into strategic recommendations for executive and cross-functional stakeholders.

Leads Partner Data Integrations and Operations across two teams supporting university partners. Establishes case-management, monitoring, reconciliation, service-level, onboarding, and integration standards; drives automation and process redesign; oversees SIS integrations with systems such as Slate, Banner, and Workday; advises partner IT teams; shapes data architecture and product improvements; owns strategy, KPIs, hiring, team development, and executive reporting.

Leads the MarTech product portfolio, team, vision, and roadmap to improve student-funnel conversion and marketing efficiency. Owns capabilities across DXP/CMS, SEO/AEO, CDP, marketing automation, CRM, measurement, and AI-enabled workflows. Oversees an 80-plus-site migration, platform strategy, tool selection, multi-brand scalability, experimentation, and cross-functional delivery with Marketing, Data, Engineering, and external partners.

Own the business direction, roadmap, prioritization, and ongoing operations of Risepoint’s Partner Data Manager platform. Partner with Business Technology’s Product Owner to translate organizational priorities into business requirements, investment cases, UX improvements, and transformation initiatives. Lead intake and prioritization, manage cross-functional stakeholders, anticipate impacts across connected systems, oversee post-release follow-up, and manage the team responsible for reliable day-to-day operations.

Execute SEO and AEO initiatives across university partner websites, including content audits, on-page optimization, technical SEO support, website launches, internal linking, UX reviews, and performance reporting. Monitor organic visibility, traffic, rankings, leads, applications, and enrollments while collaborating with SEO managers, engineering, platform teams, and other cross-functional partners. Maintain documentation and workflows across a complex multi-site environment.

Lead end-to-end AI/ML initiatives to improve student retention, engagement, and enrollment. Architect and operate data pipelines, feature stores, and production ML systems; deploy, monitor, and automate models; run experimentation programing and measure business outcomes. Mentor team members and set technical standards across Product, Engineering, and CX.

Owns day-to-day integrated marketing execution and full-funnel performance for university partners. Manages campaigns, approvals, launches, performance reporting, optimization, testing, partner communications, brand compliance, and marketing budgets. Leads cross-functional initiatives, supports strategic planning and escalations, provides guidance to junior team members, and applies partner-specific research and insights to improve leads, applications, enrollments, and retention.

Build, configure, test, deploy, and optimize lifecycle marketing automation workflows. Configure audiences, personalization, segmentation, and engagement logic; perform quality assurance; monitor performance; troubleshoot issues; maintain documentation; and collaborate with marketing, automation, and cross-functional teams to deliver reliable, personalized student engagement.

Own Risepoint’s off-site AEO and AI citation strategy for university partners. Manage outreach, link development, content placement, and vendor relationships; identify publications and aggregators cited by AI engines; build digital PR relationships; monitor AI visibility; and translate citation performance into investment priorities and executive reporting. Collaborate with SEO, content, brand, and integrated marketing teams to expand AI-driven enrollment visibility.

Leads analytics for SEO, AI search, website experience, CRO, and the organic enrollment funnel. Diagnoses performance across traffic, visibility, conversions, leads, applications, and enrollments; designs measurement approaches; reconciles web, search, CRM, and platform data; defines KPI and reporting requirements; and translates findings into executive recommendations. Partners with analytics and engineering teams to build scalable Databricks-based reporting and improve measurement of organic and AEO initiatives.

Lead end-to-end analytical initiatives on partner enrollment funnels, ensure data quality, build reporting pipelines with BI/engineering, use AI-assisted tools to accelerate analysis, translate insights into strategic recommendations for leadership, and coach growing analytics team members.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.

Lead end-to-end market research projects, analyze labor market, enrollment, demographic, employer demand, and competitive data; build dashboards and visualizations; synthesize quantitative and qualitative findings into actionable recommendations to inform product and business strategy.