Teams at Risepoint

Lead SEO strategy and execution for multiple concurrent university website migrations. Plan and QA redirects, URL maps, information architecture, technical SEO fixes, and on-page optimization. Partner with UX, engineering, content, and analytics to protect and grow organic visibility, improve templates at scale, and measure post-launch performance and conversions.

Lead end-to-end AI/ML initiatives to improve student retention, engagement, and enrollment. Architect and operate data pipelines, feature stores, and production ML systems; deploy, monitor, and automate models; run experimentation programing and measure business outcomes. Mentor team members and set technical standards across Product, Engineering, and CX.

Lead paid media strategy and execution for university partners, manage campaign pacing and budgets, analyze performance, onboard new programs, set KPIs, optimize campaigns, collaborate cross-functionally, and develop SOPs to scale paid media operations.