Teams at Risepoint

Develop and maintain brand positioning, voice, messaging, and brand kits for a portfolio of university partners. Translate marketing briefs into creative briefs for paid social, email, SMS, and other campaigns; collaborate with SEO, paid media, lifecycle, research, and agency teams; present campaign kickoffs; review results; and apply insights to future work. Serve as a lead-level resource on complex positioning and messaging challenges while using AI tools to scale research and content development.

Leads media innovation and experimentation to improve acquisition economics, lead quality, enrollment, and partner outcomes. Develops new advertising models, evaluates media suppliers, oversees affiliate strategy, monitors marketplace and technology developments, and scales successful tests through playbooks, measurement frameworks, and operating models. Builds organizational capability in AI, automation, media intelligence, and emerging channels while educating stakeholders and discontinuing underperforming initiatives.

Leads partner brand strategy across a portfolio of 100+ university partners. Establishes positioning, messaging, brand kits, creative brief standards, AEO guidelines, and scalable workflows. Manages and coaches Brand Strategists, prioritizes resources, leads complex initiatives, and aligns Integrated Marketing, Content, SEO/AEO, Paid Media, Lifecycle, Digital Experience, research, and external agency teams. Uses student insights, competitive research, performance data, and AI tools to strengthen partner brands and improve their visibility in AI search.