Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits. It analyzes and requests in real-time and determines when clients switch from casual browsing to purchase intent-based browsing. Rockerbox understands the behavior of the user by focusing on the present browsing activities of the particular user. It helps brands gain better performance and more conversions through its real-time approach. Rockerbox was launched in 2013 and is based in New York, N.Y.