Teams at Royal Communications Consultants

Lead website optimization by identifying friction through behavioral data, developing hypothesis-driven A/B and multivariate tests, partnering with data, UX, product, and marketing to implement and measure changes that improve engagement and conversion using Heap and Power BI.

Drive analytics operations and governance for Marketing: prioritize and manage analytics workstreams, enable organization-wide measurement, maintain BI ecosystem, automate dataflows, improve taxonomy and documentation, and communicate insights to stakeholders and executives.