Teams at Sia Partners

Leads audience-centered brand strategy across storytelling, communications, customer journeys, and experience touchpoints. Establishes narrative and experience frameworks, translates human insights and performance data into strategic direction, defines KPIs, and guides multidisciplinary teams across Creative, Growth, Analytics, and Client Leadership. Partners with senior clients to identify growth opportunities, strengthen brand ecosystems, improve creative effectiveness, and connect strategic work to measurable business outcomes.

Develop data science, machine learning, and generative AI solutions for marketing, customer, and product challenges. Responsibilities include acquiring and analyzing structured and unstructured data, building predictive models and LLM systems, deploying AI applications, optimizing prompts, supporting data engineering and DevOps, and delivering strategic insights. The consultant collaborates with client leadership, engineering, product, and analytics teams while communicating findings through presentations, dashboards, datasets, bots, and other tools.

Leads social media strategy for client engagements, refining content approaches, developing creative briefs, guiding creator strategy, reviewing social creative, managing client approvals, and overseeing community management playbook development.