Teams at Silverback Strategies

Creates static ads, short-form video, motion graphics, storyboards, and visual concepts for paid social campaigns. Translates briefs and brand guidelines into polished, on-brand assets across multiple platforms and formats. Edits raw photo and video footage, maintains quality at scale, incorporates feedback, and navigates compliance and legal review cycles. Partners with Creative Strategists to deliver effective, thumb-stopping creative while balancing brand safety, performance fundamentals, and fast production timelines.

Leads strategic client relationships and owns portfolio health, retention, revenue growth, and delivery margins. Analyzes paid media and CRM data to connect marketing performance with business outcomes, identify risks, and uncover expansion opportunities. Partners with paid media, SEO, measurement, creative, sales, and delivery teams to develop cross-functional strategies, improve processes, resolve account issues, and communicate performance insights to senior client stakeholders.

Manage paid media strategy, execution, optimization, reporting, and client relationships across a portfolio of 3–5 accounts. Plan and audit Search and Social campaigns, analyze performance data, identify testing opportunities, lead client communications, manage timelines, and collaborate with SEO, measurement, and creative teams to improve client marketing and business results.