Teams at Silverback Strategies

Lead strategic client relationships across a portfolio, owning client health, retention, revenue growth, and account profitability. Analyze performance across Google Ads, Meta Ads, Google Analytics, and CRM data; translate findings into clear business insights; identify churn risks and expansion opportunities; coordinate Paid Media, SEO, Measurement, Creative, sales, and delivery teams; manage margin plans; improve processes; and provide marketing thought leadership.

Own paid media strategy, execution, reporting, and client relationships for 3–5 accounts. Plan and optimize Search and Social campaigns across Google, Meta, LinkedIn, and TikTok; analyze performance data; identify testing opportunities; develop client reports; manage timelines; and collaborate with analytics, SEO, creative, and media teams to improve marketing and business outcomes.

Manage SEO strategies and portfolios for 4–6 client accounts, serving as the primary client contact. Develop organic search roadmaps, content systems, technical SEO initiatives, and AI search experiments. Analyze performance using SEO platforms, translate insights into business outcomes, lead reporting calls, manage deliverables, and collaborate with paid media, measurement, and creative teams.