Own engagement and retention marketing for Checking and Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. Develop segmentation, audience targeting, promotions, lifecycle campaigns, product-led experiments, and measurement plans. Partner with product, engineering, data science, creative, finance, legal, and compliance teams to launch and optimize campaigns and offers.

Leads SoFi’s Offensive Security function, unifying penetration testing and red teaming. Owns strategy, staffing, tooling, metrics, vendor relationships, regulatory engagement, and execution quality. Builds AI-assisted offensive security capabilities for reconnaissance, exploit development, attack-path analysis, testing, and reporting. Personally contributes to network, application, cloud, mobile, AI, and adversary-emulation engagements while hiring, coaching, and developing the team and partnering with engineering, risk, vulnerability management, and incident response.

The Staff Fraud Analyst develops fraud strategies, optimizes detection processes using SQL and Python, and influences stakeholders to balance security and UX for financial transactions.