Teams at Sona (getsona.com)

Own Sona’s global marketing strategy, positioning, budget, brand, and pipeline generation. Build the US marketing function from scratch while leading the existing UK team. Develop vertical-specific messaging, product marketing, category strategy, and full-funnel programs across ABM, field marketing, events, content, and partnerships. Partner closely with sales leadership to scale US traction and drive enterprise growth.

Own the technical pre-sales process for Sona’s US expansion, leading discovery, demonstrations, proof-of-concept engagements, and RFP responses. Partner with Account Executives to translate workforce management challenges into business outcomes, develop US-specific sales assets and playbooks, and provide customer feedback to Product, Engineering, and Implementation. The role focuses on Hospitality and Retail customers and requires independent operation in a startup environment.

Own the full sales cycle for mid-to-enterprise US frontline customers (Hospitality or Retail). Drive revenue, build executive relationships, forecast and manage pipeline, represent Sona at events, and collaborate with Marketing, Customer, and Product to refine onboarding and product-market fit.