Sprout Social Offices

Lead go-to-market strategy for Sprout Social’s AI portfolio, including the Trellis AI agent. Develop enterprise launch playbooks, positioning, executive messaging, campaigns, and enablement programs. Analyze market and competitive dynamics, influence product roadmaps, improve launch processes, and partner with Product, Sales, Revenue, Brand, and executive leadership to drive adoption, revenue growth, deal expansion, and category leadership. The role also mentors marketing team members and operates with substantial autonomy.

Develop and optimize self-service customer lifecycle programs across email and in-app channels to improve onboarding, product adoption, retention, and customer engagement. Lead cross-functional execution, analyze program performance, manage timelines and resources, experiment with AI-enabled approaches, and present insights to stakeholders across Product, Customer Success, Product Marketing, and Marketing Operations.

Manage a book of ~60 enterprise customers to drive adoption, retention, and expansion of Sprout's social media platform. Build executive relationships, run success cadences (MBRs, EBRs), surface risks, collaborate on renewals, and use data and generative AI tools to create ROI narratives and accelerate work. Partner with onboarding, professional services, and renewals to meet retention and growth KPIs.