Teams at Sprout Social

Lead cross-functional strategy connecting website acquisition to product activation in a PLG environment. Own web-to-product handoffs, segmentation, data integration, personalization, and reporting to improve activation, PQLs, and revenue. Drive scalable self-service flows, lifecycle frameworks, and experiments in partnership with Product, UX, and data teams.

Lead strategic consulting engagements for enterprise customers to optimize social media operations, workflows, and analytics. Deliver custom reports, executive decks, playbooks, workshops, and platform optimization while partnering with Customer Success to drive adoption, measure ROI, and standardize Professional Services deliverables and processes.

Lead and execute Sprout's full-funnel digital marketing strategy across web, paid media, and lifecycle. Manage a multi-disciplinary team, large paid budgets, forecasting, attribution, experimentation frameworks, and cross-functional integration to drive pipeline, revenue, and customer growth for both sales-led and self-serve motions.