Director of Product Marketing-Adtech
Greater NYC Area
1 week ago
Build and manage a small team of product marketing professionals.
Develop go-to-market plans for each product, including positioning, messaging, sales enablement materials, internal and external communication materials, promotional activities, and other deliverables.
Own content creation (e.g. white papers, sales presentations, product videos, blog posts, case studies, etc.) to articulate the unique value proposition and benefits of our products.
Deeply understand the market trends, our ecosystem, and competition to inform product and marketing strategy.
Perform competitive research, conduct surveys and interviews to continually build expertise in the market, customers and competitive landscape.
Together with the product team, educate customers and prospects on our product features and their benefits. Also, deliver training and sales tools to our the sales team become more effective.
Serve as an evangelist for our products through thought leadership and blogging, social media, and speaking.