Own and improve HR applications and automation projects from discovery through adoption. Partner with HR, Talent Acquisition, People Analytics, and technical stakeholders to gather requirements, design processes, coordinate builds, test solutions, manage vendors, and provide post-launch support. Maintain platforms including Greenhouse, SuccessFactors, Pigment, and BigQuery while delivering AI and automation use cases that improve HR workflows and employee experience. Manage multiple cross-functional projects, documentation, ownership models, risks, dependencies, and measurable adoption outcomes.

Designs, configures, and improves Salesforce CRM workflows, automations, and business processes for global Sales and Account Management teams. Gathers requirements, translates them into scalable solutions, supports lead routing and data management, evaluates GenAI use cases, and manages enhancements through testing, rollout, documentation, and user support. Collaborates with Information Systems, RevOps, integration, development, and business stakeholders.

Leads sales enablement initiatives for a performance-driven advertising company. Partners with Revenue Operations and sales leadership to identify performance gaps, create enablement assets, manage regional programs and onboarding, support manager coaching, analyze field feedback, and pilot AI-driven sales tools. The role requires expertise in ad-tech enterprise sales, programmatic advertising, sales technology, complex B2B sales cycles, and measurable enablement program execution.