Teams at TEGNA

The UX Copy Lead will drive product voice across digital experiences, leading UX writing efforts, collaborating with teams, and mentoring junior writers.

Own the monetization roadmap for Connected TV/streaming products. Prioritize backlog, translate Ad Sales and Marketing goals into user stories, run sprints, design experiments, and track yield metrics (fill rate, CPM, conversion). Collaborate with engineering, design, QA, and stakeholders to deliver AVOD, sponsorship, and acquisition features that grow revenue and addressable audience.

Lead the design and scaling of an enterprise B2B lead generation engine: build CRM and marketing automation, optimize end-to-end funnel and attribution, align marketing, sales, product and engineering, measure ROI and lead quality, and manage a small marketing operations and analytics team.