Teams at The Economist Group

Plans, launches, and optimizes paid search, paid social, and organic social campaigns to drive customer acquisition and subscription growth. Manages campaign budgets, bidding, audiences, creative testing, reporting, attribution, and performance against CPA, ROAS, revenue, and lifetime-value goals. Partners with creative, analytics, product, editorial, and marketing teams to improve conversion, efficiency, and campaign scale.

Manage a portfolio of client accounts, driving engagement, product adoption, satisfaction, retention, and renewals. Support strategic accounts alongside Account Managers, monitor customer health metrics, lead onboarding and user enablement, coordinate issue resolution, deliver webinars and product updates, and share customer feedback internally to inform product improvements.

Own the full enterprise sales cycle for The Economist Pro: prospect, hunt new logos, manage pipeline and forecasts, close complex agreements, exceed revenue KPIs, maintain CRM data, and develop go-to-market strategies and contingency plans.