Teams at Thera

Write concise, customer-facing copy across site, email, product, launches, sales collateral, social, and blog. Own voice and messaging, ship multiple pieces weekly, audit and rewrite high-traffic pages, ghostwrite for executives, and build a measurable content cadence that drives growth and SEO.

Owner of top-of-funnel demand generation: run paid ads, organize in-person events and partnerships, launch products, shape brand messaging, run creative experiments, and measure attribution to drive pipeline.

Lead growth experiments end-to-end to drive activation, 30-day retention, referrals, and channel expansion. Build onboarding, retention/expansion programs, analytics and automation, and scale successful experiments across SEO, partnerships, and community, working closely with product, CEO, and ops.