Teams at THG

Leads Dermstore’s acquisition, performance, retention, and lifecycle marketing strategy. Owns paid media, SEO, SEM, affiliate, influencer, email, SMS, app, loyalty, budgets, P&L, LTV/CAC, ROAS, attribution, incrementality, measurement, first-party data activation, creative briefs, agency partnerships, and team development to drive scalable revenue growth.

Leads Dermstore’s global CRM, lifecycle, and retention marketing strategy across email, SMS, push, direct mail, loyalty, and subscription programs. Owns customer data, segmentation, cohort analytics, personalization, incrementality testing, retention reporting, CRM technology, and Listrak platform strategy. Partners cross-functionally to align acquisition and retention efforts, manages CRM budgets and infrastructure, and develops the CRM team through hands-on leadership and mentorship.

Manage and grow Perricone MD’s US B2B retail and wholesale accounts, owning sales strategies, business plans, forecasting, promotions, inventory, trade spend, profitability, and retailer.com merchandising. Analyze performance and market trends, deliver reports and business reviews, coordinate cross-functional launches and commercial initiatives, and maintain strong retail partner relationships across US and UK teams.