Teams at Tinuiti

Plan, execute, and optimize full-funnel paid social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit. Translate client goals into prospecting, retargeting, and loyalty strategies; manage audiences, creative testing, budgets, tracking, and measurement. Use platform automation, incrementality testing, analytics, and Bliss Point insights to improve customer growth, revenue, LTV, CAC, and ROAS. Communicate results to clients, collaborate cross-functionally, and develop repeatable best practices.

Leads paid search strategy, campaign launches, optimization, budgeting, testing, reporting, and client presentations. Manages client relationships and onboarding while directing a team of paid search marketers through coaching, goal-setting, performance evaluations, and professional development. Uses analytics and trend tools to guide marketing decisions, collaborates across channels, and provides thought leadership on campaign innovation and industry best practices.

Develops and optimizes paid search and shopping strategies for client growth, profitability, ROAS, revenue, and lifetime value. Manages large-scale campaigns across Google and Microsoft platforms, uses analytics, experimentation, forecasting, feed management, and AI-enabled tools to reduce waste and improve performance. Translates complex data into recommendations, leads client communication, maintains data quality, tests growth opportunities, and mentors junior colleagues.