Teams at Trailborn Hotels & Resorts

Lead end-to-end organic social strategy across platforms, build and manage influencer and brand partnerships, produce on-brand creative, coordinate cross-functionally, and analyze performance to drive growth and iterate content.

Lead development and delivery of training curricula and onboarding across multiple hotels, drive culture and service standards, manage transitions for openings and rebrands, assess training effectiveness and skills gaps, and certify property-level trainers to ensure consistent guest experiences and compliance.

Lead lifecycle marketing and CRM strategy, owning integrated campaign planning, calendar, and execution. Build and optimize Revinate CRM segmentation and automation, design guest lifecycle messaging and emails, write campaign copy, partner with channel leads and regional teams, and track performance with recaps and recommendations.