Teams at Trovy

Design product features and user flows for a HELOC application while shaping Trovy’s brand across websites, landing pages, and paid advertising. Conduct user research, analyze funnel data and customer feedback, present data-informed design decisions, contribute to the design system, and use AI tools such as Claude Code and Cursor to prototype and iterate quickly.

Leads Trovy’s marketing organization, brand, customer acquisition, lifecycle programs, channel strategy, marketing budget, PR, and performance optimization. Builds scalable growth across paid media, affiliate, direct mail, SEO, partnerships, and retention. Partners with product, data, design, operations, and compliance to position financial products effectively, while hiring and developing the marketing team and managing agencies and consultants.

Lead Trovy's regulatory and compliance legal function for lending and card products. Advise on federal consumer financial laws, multi-state mortgage and lending requirements, product launches, servicing, disclosures, vendor and bank partnerships, marketing compliance, privacy/security, licensing, and regulatory exams. Own the compliance program and support corporate, investor, and outside counsel matters.